From love + mark, modelled on trademark or similar.
A compound of love + mark
Proto-Indo-European *lewbʰ- ‘love’
…
Proto-Germanic *lubō ‘love’
Proto-West Germanic *lubu
Old English lufu
Middle English love ‘love’
English love
Proto-Indo-European *mórǵs ‘edge’
Proto-Germanic *markō ‘boundary’
Proto-West Germanic *marku ‘boundary’
Old English mearc ‘mark’
Middle English mark
English mark
The story
Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.
Today it means
noun An enhanced brand that inspires love and respect in consumers.
Language periods are conventional ranges, not dates for this word.
Etymograph / lovemark
Shirt and support for this word