English
macromarketing
From macro- + marketing.
Formed from macro- + marketing
Proto-Indo-European *meh₂ḱ- ‘to increase’
Proto-Indo-European *mh₂ḱrós ‘lean, meager’
Proto-Hellenic *makrós
Ancient Greek μακρός ‘long’
English macro-
Today it means
noun The use of marketing strategies that focus on large markets (macrosegments) rather than individual consumers etc.
Language periods are conventional ranges, not dates for this word.
Etymograph / macromarketing