Etymograph

English

mallternative

Blend of mall + alternative.

A blend of mall + alternative

Latin alternus ‘one after the other, alternate’

Latin alternō ‘to do by turns, alternate’

Latin alternātus ‘alternated’

Medieval Latin alternātīvus ‘alternating’

Middle French alternatif

English alternative

Today it means

noun Any style or genre that is ostensibly counterculture or alternative, but actually mainstream enough to be encountered at a mall, or among the type of people who frequent a mall.

Language periods are conventional ranges, not dates for this word.

Etymograph / mallternative