English
advertorial
Blend of advertisement + editorial, 1946.
A blend of advertisement + editorial
Proto-Indo-European *wert- ‘to turn, to rotate, spin’
…
Latin advertō ‘to turn to or towards’
Old French avertir
Middle French advertir ‘to warn’
Middle French advertissement ‘statement calling attention’
English advertisement
Today it means
noun An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
Language periods are conventional ranges, not dates for this word.
Etymograph / advertorial